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Diversity, Equity and Inclusion at GM Financial Starts with You.

We embrace an inclusive culture that honors and respects our team members, customers, dealers and community.




Leading by Example

GM Financial offers people who want to create an impact the perfect environment to do just that. We actively focus on ways for our employees to belong, discover and thrive within their respective roles and beyond. Team members explore opportunities to demonstrate their leadership qualities from any position in the company and are able to continuously grow their careers.

We encourage our team members to be their most authentic selves at work and feel seen, heard, valued and respected. It can’t just be what we say; it has to be what we do. It has to be who we are, anytime and any place.

Shunda Robinson

Shunda Robinson, Global SVP, Diversity, Equity and Inclusion

Diversity, Equity and Inclusion

Through commitment and transparency, we’re dedicated to cultivating an inclusive environment for all. Take a look and where we’ve been and where we’re going in our DE&I journey.

Download the report in English

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Awards & Recognitions

Diversity Global – 2023 Top 15 Chief Diversity Officer

Shunda Robinson, SVP Diversity, Equity and Inclusion, was named a 2023 Top 15 Chief Diversity Officer. The Top 15 Chief Diversity Officers are making a measurable impact with social initiatives, community efforts and internal organizational initiatives. They are improving the employee experience, equalizing talent access, communicating with conviction and purpose and empowering people to make the world a more inclusive place.

National Diversity Council – 2022 Top 100 Diversity Officer

When choosing their Top 100 list, the National Diversity Council looks for individuals whose exemplary work provides a model for utilizing best practices, leading organizational change and making outstanding contributions to DE&I. Learn More

Dallas Business Journal – 2022 Leaders in Diversity

The Dallas Business Journal recently selected Shunda Robinson for its 2022 class of Leaders in Diversity Awards. This list of 11 individuals and five companies recognizes accomplishments and continued work in increasing diversity within companies’ organizational ranks. Learn More

2022 Diversity Impact Awards – Impact Spotlight Award

The Diversity Impact Awards honor the outstanding contributions and achievements of Employee Resource Groups, Business Resource Groups and Diversity Councils. GM Financial was recognized for its “Go PRO” training initiative. Learn More

Diversity Global – 2022 Diversity Champion

Rod Hooker, AVP Diversity, Equity and Inclusion, was named a 2022 Top 15 Champion of Diversity, people of action who are focused on embedding the principles of diversity, equity and inclusion in organizations and communities so they become natural, sustainable elements of doing business. Learn More

National Diversity Council – 2021 Top 100 Diversity Officer

When choosing their Top 100 list, the National Diversity Council looks for individuals whose exemplary work provides a model for utilizing best practices, leading organizational change and making outstanding contributions to DE&I. Learn More

The Council for Inclusion in Financial Services – 2021 Diversity and Inclusion “Trailblazer”

The Council for Inclusion in Financial Services’ “Trailblazer” award recognizes new and creative D&I initiatives that have transformed the financial services industry and surrounding communities. Learn More

Automotive News – 2021 Notable Champion of Diversity

Automotive News’ inaugural Notable Champions of Diversity list features 18 leaders who have demonstrated their commitment to improving diversity, equity and inclusion in the industry. They were selected by a panel of Automotive News editors and reporters. Learn More

Diversity Global – 2019 Diversity Champion

The men and women selected for the 2019 Top 15 Champions of Diversity are focused on creating diverse and inclusive organizational cultures across industries. Learn More

DiversityMBA Magazine – 2019 “Top 100 under 50” Executive

DiversityMBA, a national leadership organization integrating diversity and inclusion with talent management, released its 13th annual list of Top 100 under 50 emerging and executive leaders. The Top 100 honorees represent outstanding achievements in community, leadership and education. Learn More

Fostering Diversity, Equity and Inclusion

As an industry leader in auto finance, we always strive to empower our team members and embrace a diverse culture through our commitment to five guiding principles, all of which are apparent in everything we do. These pillars put you at the center of our approach to diversity and inclusion. Cultivating trust and respect through best practices helps us promote diverse ideas to make us better.


all differences and appreciate the value each team member brings to the organization.


2Maintain awareness

to ensure diversity exists at every level of the organization.



a transparent culture that invites authenticity and allows one’s whole self to be present at work.


4Develop, mentor and sponsor

diverse talent for improved bottom-line results.


5Continuously measure

our efforts and strategies, and hold everyone accountable in maintaining a diverse and inclusive workplace.


Facts About Diversity, Equity and Inclusion at GM Financial

We owe it to our diverse global customer base to not just meet but to exceed expectations. The key is our team members who give utmost priority to our customers and always operate with their needs in mind.

Community and university partnerships help us recruit the best in the business. We actively engage with military veterans, students of historically Black colleges and universities (HBCU), and various high school level and underprivileged minority groups to bring in talent from diverse backgrounds.

Our team members are empowered to lead by example through many opportunities to enrich their professional experience. Our mentor program, Employee Resource Groups and community investment initiatives offer support, discussion and networking.

48% Professionals of color, representing 30% of leadership

54% Women, representing 35% of leaders

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The Generations Roundtable: Achieving Accountability

At GM Financial, we believe tackling uncomfortable topics is the first step toward achieving company-wide accountability around diversity, equity and inclusion.

Welcome to the Generations Roundtable. From age bias to work-life balance, join our team members — from Baby Boomers to Gen Z — as they share their perspectives, ideas and insights.


Our Stories

Learn more about how diversity, equity and inclusion is woven into our culture.

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Our Diversity, Equity and Inclusion Mission

Driving diversity throughout GM Financial by promoting an inclusive culture with our customers, employees, business partners and community that will positively impact our business results.

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