New Branding Introduced for KEYS® by GM Financial
By Jake Stevens / 11/01/2022 / Investor News
This month, KEYS® by GM Financial will debut a comprehensive brand refresh that will include updates to its logo, typography, colors and other elements of visual brand identity.
KEYS® is our financial literacy program that aims to empower people to make smarter financial decisions through free education resources. In its more than five-year history, this is the brand’s first major refresh.
The once all-green, sans serif wordmark which serves as KEYS’s primary logo will transform into a mostly blue, lowercase, serif wordmark featuring a green-accented dollar sign motif around the “S,” acting as a subtle indication of KEYS’s purpose.
GM Financial’s logo, which itself recently evolved, will now always accompany the new wordmark.
The updated branding will also feature a logo icon, borrowing the dollar sign motif found in the brand’s primary logo. Secondary logos and logo icons will use neutral grey colors alongside green accents.
With online and in-person courses, KEYS® offers valuable financial information to all learners. For more about the program, visit KEYS Online or the Financial Wellness page.