GM Financial Announces Branding Update
By Jake Stevens / 03/24/2021 / Company News
On Tuesday, March 16, 2021, GM Financial began the process of adopting a new visual identity in line with the evolving brand identity of its parent company, General Motors.
GM Financial’s most prominent branding update will come in the form of a new logo, which will reflect the modern and more vibrant look of the new General Motors brand. This update builds on a strong heritage, paying homage to where the company has been and recognizing the new direction in which the company is going. Rebranding will be ongoing as the company implements the new logo and brand elements.
Catch up on GM’s “Everybody In” campaign to learn more about the company’s updated brand identity and the themes that will drive the company’s future.
.jpg){kind=icon}
By Jake Stevens, GM Financial
Jake Stevens uses his writing skills to help others make sense of complex topics. His second greatest passion, after auto finance, is cheering on the Crimson Tide.
Related Articles
AAPI Heritage Month: Celebrating Asians and Pacific Islanders in GMF’s Workforce
In May, GM Financial highlights team members who trace their ancestry to Asia and the Pacific Islands, and we honor their cultures with celebrations throughout the year.
READ THE STORY
Fast 5: Ways To Save on Your Next Vehicle
From special deals to discounts on auto insurance, learn how to get the most for your money on your next ride.
GO NOW