gmf|us|en|company|newsroom|branding-update en_us en-us
Back to top
New GM Financial Logo

GM Financial Announces Branding Update

On Tuesday, March 16, 2021, GM Financial began the process of adopting a new visual identity in line with the evolving brand identity of its parent company, General Motors.

GM Financial’s most prominent branding update will come in the form of a new logo, which will reflect the modern and more vibrant look of the new General Motors brand. This update builds on a strong heritage, paying homage to where the company has been and recognizing the new direction in which the company is going. Rebranding will be ongoing as the company implements the new logo and brand elements.

Catch up on GM’s “Everybody In” campaign to learn more about the company’s updated brand identity and the themes that will drive the company’s future.

 
Jake Stevens
By Jake Stevens, GM Financial

Jake Stevens aims to simplify the complicated as a writer, using his personal experiences to help guide others. When he’s off the clock, you can probably find him cruising with the windows down or cheering on the Crimson Tide.

Related Articles

GM Financial

GM Financial Names Susan Sheffield As Chief Financial Officer

GENERAL MOTORS FINANCIAL COMPANY, INC. recently named Susan Sheffield as its new Chief Financial Officer, succeeding 27-year company veteran, Chris Choate, who announced his retirement in February

Read More
GM Financial

GM Financial Leads Among Captive Lenders in Manufacturer Loyalty

GENERAL MOTORS FINANCIAL COMPANY, INC. (“GM Financial” or the “Company”), today announced that the company was the leader in overall manufacturer loyalty among captive automotive lenders for calendar year 2016.

Read More
/content/gmf/en_us/search-results.html /content/gmf/en_us/company/newsroom/branding-update/jcr:content true https://www.buick.com https://www.cadillac.com https://www.chevrolet.com https://www.gmc.com /en-us/resources/lease-end/get-going.html /en-us/resources/lease-end/get-inspected.html /en-us/resources/lease-end/get-started.html /en-us/resources/lease-end.html