NEWSROOM

GM Financial is #1 in manufacturer loyalty for the 10th straight year

For 10 years straight, GM Financial is ranked #1 in manufacturer loyalty* among all major U.S. captives. When customers join the GM family, they tend to stay in the family.

Based on GM Financial’s analysis of Mobility Global loyalty data, 78% of GM Financial lease customers are loyal to GM when financing or leasing through GM Financial,** and 67% of GM Financial loan customers remain in a GM vehicle when financing with GM Financial.***

“Ten consecutive years of industry-leading loyalty is the kind of achievement that all captive auto lenders dream of reaching, and we’re proud that this dream became a reality,” said Kyle Birch, President of North America Operations at GM Financial.

“Throughout our company’s history, the customer has been at the center of everything we do. This kind of milestone is proof that our consistent, determined efforts to simplify the customer experience and make it easier to do business with us continue to pay off,” Kyle said.

In January, General Motors won Mobility Global’s “Overall Manufacturer Loyalty” award for the 11th consecutive year, which is a powerful affirmation of customers’ desire to stay within the GM family of brands when choosing a new vehicle.

“Partnering with GM is perennially one of our most important corporate priorities; this achievement is a testament to the strength of our relationship,” Kyle said.

“Maintaining our loyalty leadership position has been a major driver for other business imperatives, helping to power vehicle sales and deliver strong results. We recognize that trust and loyalty among our customers is something we can’t take for granted, and we’ll continue to earn it each day as we anticipate their needs and provide exceptional customer experiences.”

*Based on January 2016 to December 2025 Mobility Global Loan and Lease Return-to-Market Manufacturer Loyalty. Data based on disposal methodology in the U.S. among all major U.S. captives.

**Based on CY 2025 Mobility Global Lease Return-to-Market Manufacturer Loyalty. Data based on disposal methodology in the U.S. among all major U.S. captives.

***Based on CY 2025 Mobility Global Loan Return-to-Market Manufacturer Loyalty. Data based on disposal methodology in the U.S. among all major U.S. captives.

By Tatum Grubb, GM Financial

Tatum enjoys writing as a creative outlet and a vessel for information and storytelling. Her constant struggle in the craft is avoiding the use of unnecessary words, such as “loquacious” and “verbose.” You can often find her shouting, “gig ‘em, Aggies!” at inopportune moments, reading a novel, completing an escape room or scoping out the nearest spot for some decadent cuts of sashimi.