gmf|us|en|wegotthis|2018|june en_us en-us

We Got This

More Credit Apps,
Happier Customers

by Will Stacy IV

Dealers asked for more profitability potential, and we doubled down.

Driving more quality leads back to dealerships is a priority for GM Financial and since late March, GM dealers are seeing on average more than twice the usual volume of dealer website application leads after adding our credit application to their dealer websites.

LEADS ARE GOOD, BUT PREQUALIFIED CUSTOMERS ARE EVEN BETTER.

As only the finance arm of GM could do, we integrated data and customer experience best practices for meaningful results. We engineered an online credit application that’s shorter and easier to quickly complete on any device.

It’s visually co-branded with dealer information and our recognizable GM Financial logo, so customers know they are filling out a secure form with a finance company they can trust.

CONFIDENT CUSTOMERS ARE HAPPY CUSTOMERS

Our enhanced application process is designed to steer customers to the store and save time. Prequalified applicants receive a notice with information to visit the dealership, and applications are sent real time through GMF Connect and dealers’ CRMs, as well as loaded in RouteOne and Dealertrack so it’s easy to restructure a deal.

DRIVING MORE QUALITY LEADS TO DEALERSHIPS IS A PRIORITY FOR GM FINANCIAL.

- Will Stacy IV
SVP and Chief Marketing Officer

We won’t stop at improving the quality of leads either; we’re collaborating on innovative relationships to increase dealer lead volume where customers are already shopping, helping dealers earn – and keep – customers for life.

We got this.


Will Stacy IV
SVP and Chief Marketing Officer

Contact your GM Financial Dealer Account Representative for more details

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