gmf|us|en|wegotthis|2017|october en_us en-us

We Got This

CUSTOMER RETENTION TOOLS AND EXCLUSIVE PRE-OWNED INVENTORY

by Dan Heinrich

Remarketing at GM Financial is about more than helping dealers move vehicles and stock their pre-owned lots with inventory.

When used to its fullest capability, Remarketing represents a suite of tools and support that helps dealerships retain customers, source vehicles and ultimately, remain profitable. As GM’s dedicated captive finance company, we understand every corner of this complex business — we’re an industry leader. We’re ready to help GM dealers excel on every front.

LEASE RETENTION EXPERTS

Getting a customer into a new vehicle is always a win for a dealership. Getting that same customer into a new vehicle after a lease is up — and then doing that again and again — is the best way to spell long-term success.

Customer retention creates a built-in revenue stream that generates a lead pipeline for dealerships and cultivates satisfied customers who become word-of-mouth advocates. The best way to keep customers coming back is by providing them with the best deals on a new lease and reducing friction and fees at lease-end. That’s where we come in. GM Financial’s Remarketing programs complement GM’s incentives to ensure dealers have everything they need to make the process as smooth and painless as possible and keep customers coming back.

LEASE CUSTOMER RETENTION CYCLE

The majority of your lease customers are shopping early: The average GM Financial lease vehicle is returned at 91 percent of the contract term. Is your dealership prepared to retain valuable customers?

OUR PEOPLE AND OUR PROGRAMS DELIVER CUSTOMER RETENTION STRATEGIES TO YOUR DEALERSHIP.

- Dan Heinrich
Senior Vice President
North American Remarketing

FEET ON THE STREET

GM Financial’s greatest strength is the expertise of our people. Having support from an expert is one of our distinguishing attributes that helps dealers proceed with confidence and know that no matter their dealership’s strategy, they have a qualified GM Financial representative ready to help.

Our 31 Remarketing Specialists, paired nearly one-to-one with our 45 auction locations, are the inlane faces of our team facilitating transactions at auction. Our 11 Remarketing Product Specialists are strategically positioned in the five GM regions to understand the unique challenges of each market. They visit dealerships daily and consult about strategies for growing their businesses. Combine our external support with our new in-house support team — Remarketing Signature Service (RSS) — and it’s clear that we’re here for dealers. This concierge-type team is exclusive for floorplan dealers and is available for on-demand, dealership-specific support.

INVENTORY FOR EVERY BUSINESS

Regardless of great support and strong retention tools, stocking a dealership’s pre-owned lot with the right vehicles will always be a top priority. GM Financial’s exclusive inventory mix of Off Lease, Company Car and Rental affords dealers the ability to find vehicles that fit every business model. Finding the right vehicles can mean a quicker transition from the dealership to a customer’s driveway. And, with more GM Financial Off-Lease vehicles arriving to dealerships every day, dealers have access to the right inventory at the right cost to make GM’s CPO programs economically feasible.

Off Lease

  • 3 years old
  • 29,000 miles
  • 1 owner

Company Car

  • 1 year old
  • 17,000 miles
  • 1 owner

Rental

  • 1 year old
  • 18,000 miles

Repo

  • 5 years old
  • 71,000 miles

Typical expected characteristics of inventory types. Actual mileage, owners and condition vary.

Dedication to providing our dealers with top-notch support, lucrative programs and diverse inventory is what fuels us. Providing a remarkable experience is always our first priority, and helping dealers retain satisfied customers and making dealerships more profitable is the result of a full solution offering that leads the industry. We got this.


Dan Heinrich
Senior Vice President
North American Remarketing

Contact your GM Financial Dealer Account Representative or your local Credit Center.
For the Credit Center nearest you, call 888-556-4616.

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