by Mark Hernandez
Consider the vehicle life cycle: Cohesive, beautifully crafted experiences can cement the customer bond that begins at the dealership, establishing a strong relationship that extends beyond the next vehicle. The captive plays a crucial role unlike any other finance company.
It’s why GM Financial collaborates with dealers, Chevrolet, Buick, GMC and Cadillac incorporating customer insights and brand preferences for a seamless experience from the F&I office to the end of term.
GM Financial works closely with Chevrolet, Buick, GMC and Cadillac to craft memorable moments that build brand awareness and loyalty.
Banks may use various offers to lead customers into an ecosystem of other finance products; as a captive, we create memorable moments designed to finance vehicles and drive customers back to our dealers.
We got this.
VP Brand Management
Contact your GM Financial Dealer Account Representative for more details
2018 General Motors Financial Company, Inc. GM Financial and the GM logo are trademarks of General Motors LLC, used with permission.