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New Branding Introduced for KEYS® by GM Financial

This month, KEYS® by GM Financial will debut a comprehensive brand refresh that will include updates to its logo, typography, colors and other elements of visual brand identity.

KEYS® is our financial literacy program that aims to empower people to make smarter financial decisions through free education resources. In its more than five-year history, this is the brand’s first major refresh.

The once all-green, sans serif wordmark which serves as KEYS’s primary logo will transform into a mostly blue, lowercase, serif wordmark featuring a green-accented dollar sign motif around the “S,” acting as a subtle indication of KEYS’s purpose.  

GM Financial’s logo, which itself recently evolved, will now always accompany the new wordmark.

The updated branding will also feature a logo icon, borrowing the dollar sign motif found in the brand’s primary logo. Secondary logos and logo icons will use neutral grey colors alongside green accents.

With online and in-person courses, KEYS® offers valuable financial information to all learners. For more about the program, visit KEYS Online or the Financial Wellness page.

Jake Stevens
By Jake Stevens, GM Financial

Jake Stevens uses his writing skills to help others make sense of complex topics. His second greatest passion, after auto finance, is cheering on the Crimson Tide.

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