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Crack the Code with GM Financial at NADA

Published February 4, 2013

If you are headed to Orlando, Florida, for the 2013 NADA Convention and Expo, do not pass up the opportunity to visit the GM Financial booth (#375).

This year's "momentum" theme speaks volumes about where the industry is headed in 2013. According to the National Automobile Dealers Association, more than 15.4 million new vehicles will be purchased or leased in the U.S. in 2013. That is an increase of 1 million vehicles from 2012, when 14.4 million new vehicles were sold. GM Financial is right on track to help dealers take advantage of the expected boost in consumer interest. What do you have planned for 2013? Chances are we've got a program available to help you reach your goals:

Crack the Code // GM Financial NADA

Expanding your floorplan? In 2012, more GM dealers moved their floorplan business to GM Financial than any other lender. If you are considering expanding your floorplan or switching to a manufacturer-backed lender, you may find some interest in GM Financial's Commercial Lending Services. This program provides dealer loans for floorplan, term and revolving capital, construction and real estate.

Tap the subprime market? With over 40 percent of consumers in need of subprime financing, you may want to consider having a subprime program available to help those consumers when they visit your showroom.

Get back into the lease market? More shoppers are finding a benefit in leasing, whether they want the most bang for their buck in a new vehicle, or simply want peace of mind knowing that they are driving a vehicle within the warranty period, the lease market is rebounding. GM Financial not only offers The Right Lease, but we developed a streamlined end-of-lease process and launched DealerSource.com to help GM dealers with their off-lease vehicles.

Educating your staff? With the lease market rebounding, maybe it's time to build your staff's confidence in this area. Our Dealer Training team presented 73 workshops throughout the country last year; learn how to integrate a lease strategy into the sales process and how to properly structure a lease deal.

2013 is going to be a huge year and GM Financial wants to help you boost your bottom line. Visit us at NADA (#375) and we'll help you Crack the Code to unlock your dealership's potential. Our experts will be onsite so you can learn about commercial lending, leasing, asset remarketing, our Canadian initiatives and core subprime product. We will also be giving away some great prizes, so don't miss out!

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