Executive Update with Kyle Birch
Published November 14, 2012
Dear GM Dealer,
Plenty of momentum, excitement and opportunity could be felt at this fall's Chevy Dealer Meeting in
Las Vegas, where several members of the GM Financial leadership team, including our President and CEO Dan Berce, were
in attendance. We were thrilled to be part of the event following a successful year for Chevy and we can't wait
for what's ahead – one of the best car, crossover and truck lineups in the brand's history. With
subprime approvals up significantly industrywide, GM Financial is well-prepared to utilize GM's subvented
dollars and other unique programs to get your customers into new Chevys, GMC/Buicks and Cadillacs.
We're also excited that our Commercial Lending program is taking off with GM dealers in the U.S. In six
short months since launching the program, we've already booked nearly 80 floorplan dealers with approved credit lines
over $400 million. Now that we're in the marketplace, floorplan competition among other lenders is heating up,
which means better rates and better service levels for you. Our Commercial Lending team has grown to 50 and plans
are underway to expand the program into the Canadian market next year, where we also recently launched a nonprime
retail program. You can read about that new program in the article titled –
GM Financial expands nonprime
retail program to Canada.
Also in this issue, you can learn more about what we've done to prepare for GM vehicles that
are coming off lease beginning in December. We've developed a number of tools
that make the process easy and efficient for you, including a robust online site for grounding and purchasing
these vehicles. In addition, we're helping build customer loyalty by providing a complete End-of-Lease kit
for our lease customer that outlines the steps for returning the vehicle – most importantly, directing them
back to your dealership as the preferred method for return.
There is enormous opportunity – even as we head into a seasonally weaker period – to
capture more subprime business as consumer demand for new vehicles remains high. Send all of your apps below 680
to GM Financial – we're here to help you finish the year strong and head into 2013 ready to sell some
of the best GM vehicles yet.
From all of us here at GM Financial, we wish you and your families a bountiful Thanksgiving and a safe and
happy holiday season.
Sincerely,
Kyle Birch
EVP Dealer Services
GM Financial
*As used in this article, "loans" include retail installment sale contracts
originated by dealers and purchased by the company.